Realtor Growth Engine — IDX Website & Automations
Designed a premium realtor website with full IDX MLS integration, advanced SEO, AI chatbot + voicebot, review system, QR open house automation, and custom pipelines for lead management.
Challenge
The previous website was slow, outdated, and not optimized for search engines.
There was no IDX MLS integration, so customers couldn’t easily search or compare properties online.
Agents were missing calls, follow-ups, and inquiries outside of office hours.
No automation existed for managing leads, appointments, or open house follow-ups.
Brand presence was weak with no professional logo, blog strategy, or consistent review system.
Approach
Created a beautiful, modern, mobile-first realtor website built for speed and user experience.
Integrated full IDX MLS search with property comparison, filters, and map-based browsing.
Implemented strong SEO foundations — schema markup, local SEO optimization, neighborhood content hubs, and internal linking for higher Google rankings.
Added an AI chatbot to instantly answer property questions, qualify buyers, and route them to the right agent.
Built an AI voicebot to handle after-hours calls, collect intent, and book consultation or showing appointments directly into calendars.
Launched a QR code based open house system to capture leads on the spot and send property details directly to buyers’ phones.
Developed custom pipeline flows inside the CRM to track every lead — from first inquiry to booked showing.
Automated SMS and email follow-ups for consultations, open houses, and missed calls, ensuring no lead was lost.
Designed a custom high-class realtor logo for a premium brand presence.
Added home evaluation forms and integrated them into the CRM for instant lead capture.
Created and published blog posts to improve SEO rankings and position the agent as a local expert.
Deployed an AI-powered review responder to maintain a positive reputation with quick, professional replies to client reviews.
Outcome
Lead volume increased by 170% with predictable and consistent flow.
CPL (cost per lead) dropped by 28% thanks to stronger SEO and automated follow-ups.
Booked showings went up by 64% due to faster qualification through chatbots and voicebots.
Agents no longer missed calls or leads — all inquiries were routed, scored, and tracked in the CRM automatically.
Customers enjoyed a smooth property search experience and appreciated instant replies both online and over the phone.
The new brand identity and content (logo + blog) positioned the realtor as modern, professional, and trustworthy.
Stack
Next.js, Tailwind CSS, Vercel for fast and responsive site
IDX MLS Provider integration for property search
CRM with custom pipeline flows and automation rules
AI Chatbot & Voicebot with Twilio (voice/SMS)
Automations via Make.com for follow-ups, reminders, and lead capture
Custom Calendar Routing for consultations and showings
Content Hub for SEO with blogs and neighborhood guides
“The team at AI Marketz is truly committed to client success. From the start, I was impressed not only by their technical expertise but also by their flexibility and dedication to providing an outstanding client experience. They worked around my schedule and collaborated seamlessly every step of the way. I highly recommend them to any business owner or individual looking for a website that’s optimized for today’s world and future-ready with emerging tech and AI.”
